Let's do the numbers
It has done one round around the sun and “the Sweet Spot” has survived its first year. Now that the blog has survived one year, I thought it would be interesting to invoke my natural inclination to put the results in numbers. As Kai Ryssdal , the host of the award-winning radio show Marketplace would say, “ Let’s do the numbers ”. This is the 40th blog post on “the Sweet Spot”. Blog analysts say blogs are known to gain traction once they reach 25 posts, with an average increase in readership by 30% after that. On my blog, I started seeing an upward trend around the 18th post, and saw a 50% increase in my readership beyond that point. My data does not include the readers who have subscribed via email to read at their leisure, or readers I know have bookmarked the site url and can get to the latest post via the homepage. I attribute the higher increase in readership due to increased shares, with each “share” contributing about a 5% increase. There is a concept of compounding blog po...